What are the barriers to implementing a marketing plan and...

According to McDonald marketing planning is a logical sequence of events leading to the setting of marketing objectives and a formulation of plans for achieving them. (McDonald 2002 p56) The complexity of marketing planning means that when organizations embark on it, they should expect to encounter a number of organizational, attitudinal, process and cognitive problems (McDonald 2002). This essay is an attempt to outline some of those problems, however it is beyond this essay to clarify all possible barriers in implementing a marketing plan. After the potential barriers are of implementation are specified the essay will try and give possible solutions. The essay will first look at organizational constraints and then progress onto†¦show more content†¦McDonald states, A major cause of failure or partial failure of marketing planning systems is the belief that once a system is designed, it can be implemented immediately. (McDonald 2002 p82) Businesses who subscribe to this view often fail to implement a timetable for their plans. This can cause them to not fully plan the planning process. The inadequate planning could cause ineffective plans as they are not tried and tested, it could also cause them not being communicated successfully. McDonald discuss how planning the planning process above all gives a resolute sense of purpose, and dedication is required, tempered by patience and a willingness to appreciate the inevitable problems which will be encountered in its implementation. (McDonald 2002 p82) Possible problems can occur in the presentation of the planning terms. Confusion between members of an organisation concerning the content of the marketing plan can be elevated due to perplex terminology and excessive amount of information and detail. Planners are usually highly skilled and use expressions, which can be perceived by operational managers as meaningless jargon (McDonald 2002). Elaborate systems can often be blamed for over planning. Over planning can create huge amount of data and information, which may not necessarily be needed. This can be de-motivating for all concerned and cause loss of focus to the main issues (McDonald 2002 p85).Show MoreRelatedIntroduction. Coca-Cola Is One Of The Company That Gets1482 Words   |  6 Pagesexample of international Marketing. The term ‘international marketing’ is not only based on marketing, but rather more building, and executing a solid marketing plan and actively looking for opportunities to expand a given busin ess by moving to new geographic markets, finding new offerings, and products and services that would fit within your company. No doubt expanding a business to an international market can be very challenging. It is costly to implement, more so when it is done correctly, and sometimesRead MoreInternational Marketing. Submitted By: Zeinab Amin. Submitted1484 Words   |  6 Pages International Marketing Submitted by: Zeinab Amin Submitted by: Melanie Simmons International Business Northern Alberta Institute of Technology March 12, 2017 â€Æ' Table of Contents INTRODUCTION 3 INTERNATIONAL MARKETING 4 MARKETING PLAN 5 FACTORS EFFECTING INTERNATIONAL MARKETING 6 PEST ANALYSIS 6 POLITICAL 6 ECONOMIC 7 SOCIAL 8 TECHNOLOGICAL 8 INTERNATIONAL MARKETING STRATEGIES 8 EXPORTING 9 LICENSING AND FRANCHISING 9 JOINT VENTURE 10 DIRECT INVESTMENTS 10 CONCLUSION 10 REFERENCES 12 â€Æ' INTRODUCTIONRead MorePlanning Is The Process Of Determining Appropriate Goals And Courses Of Action1401 Words   |  6 Pagesof action. Once a plan has been created the next step is to design a strategy. A strategy is a series or managerial decisions that help managers obtain organizational goals. For most organizations, there are three steps to planning. The first step is the creation of a mission statement. A mission statement is essential for a company to clearly communicate what it does and how it does it with outside investors and people in general. A mission statement is a broad statement of what a company’s purposeRead MoreCommunication, Leadership, And Leadership Essay1525 Words   |  7 PagesLeader is a person who represents his/her workers and motivates them to reach company goals, communication and effective leadership skills play best roles when leaders try to achieve goals. Leader has to deal with number of people on day to day basis such as workers, customers, investors, media people etc. The success of leader depends on communication skills because, if the leader able to create a good communication with employees can accomplish lot more than leader expected (Shukla, 2011) 3.2.Read MoreNikes Market Audit2227 Words   |  9 PagesTASK 2 a) ‘Marketing Audit’ as a crucial factor The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself. Marketing Audit considers the basics of the marketing audit, and introduces a marketing audit checklist. The checklistRead MoreAnalysis of City View2013 Words   |  8 Pagesof its business process since opening in 1975. In order to remain competitive City View needs to be brought the 21st century. The report aim of this report is to understand the impact that information systems can have on City View. It will give suggestions on ways that information systems can be used to improve the business. As well as how to incorporate new technologies into their business activities to improve efficiency and effectiveness and influence the competitiveness of the organisation. 1Read More Information System Essay2979 Words   |  12 Pagesadvances rapidly the main issue is how can an organization should effectively use such an information system - which its management sometimes can be unpredictable - in order to effectively help the whole organization structure to improve and take the most out of it. This report will try to analyze intranet and its impact on the use of information in organizations, as well as what actions an organization might take to make the most effective use of it. 2. What is intranet? A lot of definitions haveRead MoreTesco Strategic Marketing1918 Words   |  8 Pagesntroduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 Strategic Marketing Planning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 The Case of TESCO and ASDA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...7 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...9 Analyzing the Competition Introduction The ability of a business to stay in the industry is one measure of the business success. This means that being able to survive is a necessity and survival translates to the ability of a business to compete. Since 1980s, marketing strategies have played keyRead MoreSituation Analysis And Objectives Of Bmo2059 Words   |  9 Pagesstrive to make complex banking understandable, influencing and optimizing personal wealth for every Canadian Defence Community Member. Overall BMO has a small footprint of loyal military customers in bases throughout Canada. Similar market share results can be found in both Petawawa and Trenton markets. Constant but slow growth has been achieved in recent years. Increased competition continues from a variety of sources including other financial institutions and non-traditional banking service providersRead MoreE-Business Globalization on Columbia Records Business Strategy5336 Words   |  22 Pagesadvancements. One of the fallacies of people is that you can only do e-business through the Internet. Conversely, that is just a part of this seemingly clear-cut novelty. E- Business is the complex fusion of business processes, enterprise applications, and organizational structure necessary to create a high-performance business model. E-business is needed in today s market just to contend with the growing battle towards profitability. Companies can both buy and sell products on line. Similar business